Salty Air

Plein Air Marketing At Bell’s Neck

Mike Novik Plein Air
Written by Cape Cod Wave

HARWICH – Mike Novik was at one of his favorite plein air painting spots, at the headwaters of the Herring River in Bell’s Neck Conservation Lands, working on a watercolor that would sell before he even finished.

“This should take me two hours, maybe two and a half hours,” Novik said to a reporter. About 15 minutes later, he sold the watercolor painting for $350.

Often, he said, hikers will come upon him working while looking at the view, and they will buy the painting right off the easel. 

Novik, of Harwich, said he paints all over the Cape and often sells off of his easel. He has been here five times this spring he said, and he sold three of the paintings off the easel.

“I like this spot,” he said. “It’s unique, and a lot of artists don’t know about it.” Plus, it doesn’t hurt that it often leads to sales, he said.

“They just come up and start talking to me about what I am working on, and then sometimes they buy it,” he said.

Novik, a member of the Eastham Painters Guild, does not have a gallery. “I don’t need one,” he said.

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Cape Cod Wave

Cape Cod Wave is an online magazine covering the character and culture of Cape Cod. We feature long-form journalism, slices of Cape Cod life, scenic slide shows, and music videos of local bands playing original music.

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